Department of Sports Studies
Applicants: Postgraduates
MSc / Postgraduate Diploma in Sports Management
Programme Director: Dr Fiona Sanders (f.a.sanders@stir.ac.uk)
Why study on this programme?
It is often the case that sport and recreation programmes focus on social perspectives of sport or management theory without reference to the challenges facing sport managers in practice. Such an approach is not sufficient to equip postgraduate students with the ability to employ relevant knowledge and theory to meet the challenges facing sport managers effectively. This programme therefore aims to help you acquire the necessary knowledge, understanding and skills to enable reflective management practice in a range of sport environments. Throughout this programme you will be challenged to critically evaluate the dynamic environment in which sport organisations in the public, commercial and voluntary sectors operate and to apply their developing knowledge and management skills to meeting the inherent sport management challenges.
Entry requirements
- A good honours degree (or equivalent professional qualification). Applicants who do not hold the normal qualifications but who have an appropriate level of relevant experience in sport administration and/or management may also be admitted.
- Since the programme is taught in English, applicants from overseas are expected to demonstrate fluency in English (IELTS 6.5 or above)
What kind of job might I apply for if I am awarded the degree?
Gaining this degree will provide you with the potential to apply for jobs in sport management in a local authority, commercial organisation such as Esporta or David Lloyd, or with a voluntary sport organisation such as a Governing Body of sport or home country Sports Council. You might also consider further developing your knowledge so you can work in sport marketing. A big advantage of this programme is that you will gain management knowledge which can be applied to a wider range of industrial sectors than just sport. Management is management: it is your knowledge of the context, in this case sport, which increases your potential to work in any given area.
What skills will I gain if I complete this programme?
On successful completion you will be able to:
i) identify and evaluate recent changes in sport participation and policies and their implications for sport management practices
ii) apply management theory to the context of managing sport organisations
iii) conduct research into sport issues relevant to managing and developing sport organisations and events
What subjects will I study?
You must attain 180 SCQF points to be awarded an MSc in Sports Management. You will achieve this by successfully completing seven taught modules and a dissertation or placement. Five of the taught modules are compulsory and you choose another two modules from a list of options.
For the award of the Postgraduate Diploma students must successfully complete taught modules equivalent to 120 SCQF points. For the award of the MSc students must successfully complete the Diploma programme and achieve a passing grade in a supervised dissertation or approved research project which is completed over the summer period.
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Semester 2 |
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Option (15) |
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What will I study in each core module?
Principles of Sports Management (SPSP27) :
This module provides students with a critical understanding of how environmental factors influence strategic and operational decisions in the management of sport businesses.
Sports Finance (SPSP01) :
This module examines the role of finance and business in contemporary sport.
Sports Marketing (SPSP05/MKTP19) :
This module investigates the application of modern marketing techniques to the sports industry.
Ethics in Sport (SPSP22) :
Monitoring and Evaluation in Sport (SPSP21) :
Sports Policy (SPSP09) :
This module provides students with a critical understanding of political ideologies and their relevance to an understanding of social policies for sport. It examines continuities and discontinuities in social policies for sport and the changing significance of sport in social and economic policies.
Sports Research (SPSP03) :
This module contributes to the planning, organisation, methodology and utilisation of skills required to undertake research in sport.
How will the programme be delivered and assessed?
Whilst the theoretical components of each module will be delivered by more traditional lecturing methods, the application of theory to practice will be explored through case study analysis, discussion with sport management practitioners, seminars and research. This approach will help you acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation, all of which are essential if you are to become an effective manager.
The modules are assessed by a mixture of coursework and examination.
| contact us > > > |
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Karen Caldwell Department of Sports Studies University of Stirling Stirling FK9 4LA UK |
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Tel: + 44 (0) 1786 466498 |
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Fax: + 44 (0) 1786 466477 |
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Email: karen.caldwell@stir.ac.uk |
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Web: www.sports.stir.ac.uk |
